Diversity and Inclusion. Organizations succeed by bringing different lived experiences and a range of backgrounds into a shared environment where everyone has equal opportunity.Promise to Customers. Creating a great customer experience begins with staying true to the words we speak and the bonds we make.Accountability. Accepting responsibility for your actions (and inactions) is the ultimate way to build trust internally and externally.Fairness. Treating everyone with the common decency we all deserve and expect.It’s a core business practice to act in a transparent, trustworthy manner that earns the respect of colleagues, customers, and the public. Honesty. It’s not just the best policy.Integrity. Acting with strong ethics is a priority for everyone representing the organization as well as the company’s behavior as a whole.Here’s a more expansive list of values that companies consider important. Or, to paraphrase filmmaker Spike Lee: Do the right thing. When distilled down to the basics, company values might be described simply as the Golden Rule. Treat others the way you want to be treated. Let’s take a closer look into ways that organizations can thrive through communicating their core values. What’s needed is a clear, steady cadence of information that reinforces those principles. That can also double as the definition of company culture. In many ways, values and culture are synonymous. They’re both about the higher aspirations of a company. The result is the DNA fundamental to a company’s identity.Įnsuring that everyone understands those ambitions requires great internal communication. The trouble is too many companies assume the workforce knows what’s most important. (After all, it’s a plaque in the lobby next to the elevators!) But because there’s a statement on a wall, website, or handbook doesn’t mean employees get the message. That way, everyone is aligned around a guiding philosophy to serve employees, customers, and the broader community.
How does a company uphold its stated values with deeds that keep promises to employees, customers, and the community? It begins by communicating those company core values in ways that everyone understands and then can act upon. Honestly, they’re everywhere if you look for them.īut living up to those values? Now that’s the challenging part for organizations. They’re often featured, in large print, prominently on corporate websites. Posted on a plaque in the lobby of the corporate headquarters and on signs throughout company locations. Printed in employee handbooks. It’s not hard to find the core values of any organization.
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